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“Action without study is fatal. Study without action is futile.”
MARY RITTER BEARD | HISTORIAN AND ACTIVIST
REINVENTING THE TOURISM INDUSTRY, POST-LOCKDOWN
The COVID-19 global lockdown has been sited as the “fastest and worst nuclear winter in the tourism industry’s history.” While that sounds bleak, the general feeling of the industry is that humans will always want to travel.
So what does that mean?
The following is an analysis on the current situation, cross-industry trends, and real world concepts for reimagining the tourism industry roadmap during the ongoing universal disruption of travel and experience economy.